There have been a record number of people on social media, reaching nearly 3 billion people by the end of 2020. The majority of them are on platforms like Facebook, Twitter, LinkedIn, Instagram, and Tik Tok. It has fundamentally changed the way people live, communicate, and spend time on the internet. Most marketers have found a way to connect with their audience on social media. Many businesses are using social media platforms to promote their products and services. A record number of 200 active social media websites allow businesses to create their online platform.
If a business is looking to maintain a presence online, they need to be working on at least three or four of the top platforms. Several tools can help businesses stay on top of the never-ending need for social media content.
Socialbakers is a tool that uses AI to understand a business’ audience on social media. They can create buyer personas for multiple marketing solutions. It even comes with several advanced features to help any business improve their social media marketing. It has content marketing strategies for the different social media platforms while also helping businesses maintain their influencer marketing campaigns.
Canva is a great way to design images and other graphics through a drag-and-drop design tool. It is a must for any marketer looking to create professional images for their social media posts. It comes with a huge library of icons, photos, templates, and other ways to make an image stand out. It is free to use and doesn’t require much time to learn.
Lumen5 is a dashboard that helps creators make videos. The process is relatively straightforward, with plenty of templates to help beginners get started right away. It only takes a minute to create a video for a blog post. The video dimensions, length, and format are changeable for each social media network. They provide a huge library of video clips, images, and music to keep the videos looking professional.
Visme is a great tool to make infographics, presentations, charts, or other kinds of graphics. It can be used to create social media posts.