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Planning and hosting an event for a business requires time, effort, and money. However, it is just as important to market the event well as its plans and execute the event in the first place. Effectively marketing an event can make a significant difference in attendance, engagement, and subsequent purchases or investments. Consider the following tips when marketing your upcoming event.

Navigate Social Media

As a tool, social media is ideal for engagement and spreading the word. Creating and sharing multimedia advertisements for your event can help you reach a wider audience and appeal to more potential attendees. You can also consider crafting a unique hashtag for your event and utilizing it whenever possible in your posts. If you have any special guests, sponsors, or business partners, be sure to forward them any relevant posts or materials to share the news.

Use Mailing Lists

Both email and traditional “snail” mail are also excellent ways to help market your upcoming event. Sending flyers in the mail can influence local customers who will be more likely to attend your event because of the proximity. Crafting a compelling email to attract customers who may even be outside of the local region can be an effective tactic. You may divide your mailing lists by demographics and compose variations of your flyer/newsletter/advertisement for each group to increase your chances of attending your event.

Provide Incentives

If attendance is a primary goal for your event, you may consider offering discounts, hosting contests, or incentivizing attendance with prizes for local or distant customers who come. By presenting this information clearly and boldly in your advertisements, you can capture your audience’s attention with ease. Before throwing together a free offer, be sure to consider your existing customers’ needs and desires. You may also want to think about how you can attract new customers to this event and existing customers; using different tactics and incentives with this in mind can present increased opportunities to intrigue your audience.

Marketing an event can be challenging. Whether you are looking to attract new customers, retain existing ones, or even show off a new product, hosting a successful event is impossible without a robust and effective marketing plan in place.