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Whether you are starting a new business, developing a new product, or looking to generate more leads, marketing is an essential part of operating a business. Marketing has expanded exponentially in the past few decades, so there are plenty of options available for businesses to advertise their products and services and attract new customers. Knowing what marketing tactics are available and determining which will be the best suited to your business goals will help make your marketing efforts more successful.

Direct Mail

One of the most effective traditional marketing methods is that of direct mail. Composing a mailing list, designing engaging materials, offering discounts, and adding personalization (such as including the recipient’s name) can lead to greater interest in your business as well as increased sales. You can also apply the same tactics to email lists, allowing you to employ two different tactics for two separate audiences at the price of one.

Discounts, Contests, and Giveaways

Modern customers love to save money, and they especially like having the opportunity to get things for free. When introducing a new product or advertising a service, an excellent way to get attention and increase interest is by offering discounts, running contests, and promoting chances for lucky individuals to win something nice. When providing these things, it is crucial that you also devote time and money to advertising your products and services so that your audience is fully aware of what you are selling, what the benefits are, and why they should be interested in the first place. This way, their interest will not evaporate once the discounts, contests, and giveaways end. Instead, they may continue to think about the product or service and come back later to purchase.

Social Media

These days, a large percentage of customers are active on social media. That means that businesses should be, too. Sharing updates, customer reviews, upcoming events, and more on social media platforms allows you to get more traction out of existing marketing strategies by increasing your range of influence. Social media is also beneficial for repurposing other strategies; you could upload newsletters to share on social media sites and advertise the discounts and other fun opportunities on your profiles to increase participation.