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Social Media Trends to be Aware of in 2021

Social Media Trends to be Aware of in 2021

This past year has brought about significant trends that we couldn’t have anticipated between the pandemic, technological advances, and changes in how we relate to one another. If businesses want to continue to compete in 2021, they will have to learn about these new trends and adapt them to their marketing campaigns. Here are a few changes to consider in planning how to promote your brand.

The Uses of QR Codes in Marketing

The Uses of QR Codes in Marketing

Originally designed to track inventory, QR codes are scannable barcodes that can redirect users to take a specified action or take them to a designated website. When QR codes were first introduced in a marketing capacity, it became clear they were ahead of their time. Now, however, with QR codes considered somewhat ubiquitous, smartphones possessing intrinsic QR scanning technology, and an estimated 11 million households scanning QR codes this year, the marketing potential of the QR code has exploded. Here are a few ways businesses can utilize this technology.

Thought Leaders in the Automotive Marketing Industry

Thought Leaders in the Automotive Marketing Industry

Innovation is at the forefront of the automotive marketing industry, with inventive, experimental tactics overtaking antiquated practices with great success. The individuals driving this transition to a more modern marketing experience are making waves and setting a new standard for what needs to happen for the industry to thrive.

Updating Your Direct Response Mail Campaign

Updating Your Direct Response Mail Campaign

In marketing, the consensus has long been that direct mail outreach is a thing of the past. After all, most businesses are rapidly making the shift to digital-first products and services. Online marketing can provide you with easily accessible and extensive information on the type of customers interested in your services. But a small number of companies are leading the charge in terms of bringing back direct mail.