Traffic Jam Events™ Blog
It's clear that with over 2.6 billion active users on social media platforms, no matter the brand, the audience to be targeted is online. This number of social media users is going to rise in the coming years continually. The best way to continue to build a growing...
Innovative technologies are enhancing traditional U.S. mail in ways that will have an enormous impact on direct mail marketing entrepreneurs in 2021. Some exciting new tools include: Informed Delivery This is a new offering by the United States Postal Service (USPS)...
With the pandemic, 2020 has been a wild year for digital marketing. Unprecedented times have pushed companies out of their comfort zones in maintaining control and growing in success. Consequently, a ton of new trends will further evolve in upcoming 2021. Here are the...
This past year has brought about significant trends that we couldn’t have anticipated between the pandemic, technological advances, and changes in how we relate to one another. If businesses want to continue to compete in 2021, they will have to learn about these new trends and adapt them to their marketing campaigns. Here are a few changes to consider in planning how to promote your brand.
Originally designed to track inventory, QR codes are scannable barcodes that can redirect users to take a specified action or take them to a designated website. When QR codes were first introduced in a marketing capacity, it became clear they were ahead of their time. Now, however, with QR codes considered somewhat ubiquitous, smartphones possessing intrinsic QR scanning technology, and an estimated 11 million households scanning QR codes this year, the marketing potential of the QR code has exploded. Here are a few ways businesses can utilize this technology.
Innovation is at the forefront of the automotive marketing industry, with inventive, experimental tactics overtaking antiquated practices with great success. The individuals driving this transition to a more modern marketing experience are making waves and setting a new standard for what needs to happen for the industry to thrive.
Products might be easy to price, but it is the brand that has the value. Companies that put more effort into building their brand and communicating their unique value to their customers will have more long term success for their company.
In marketing, the consensus has long been that direct mail outreach is a thing of the past. After all, most businesses are rapidly making the shift to digital-first products and services. Online marketing can provide you with easily accessible and extensive information on the type of customers interested in your services. But a small number of companies are leading the charge in terms of bringing back direct mail.
Direct mail advertising was once among the most powerful marketing tools. Yes, millions of people decried what they called “junk mail” cluttering their postal boxes on any given day. The bottom line, however, was that mailed marketing pitches produced results.
Direct mail and direct mail booster are highly useful marketing tools. Not all marketing efforts have an impact on purchasing decisions. Direct mail campaigns can affect and influence consumer behavior in a number of unique ways.