Nowadays, an online presence isn’t just an optional path that a business can take to find more customers; you need to compete with other businesses in your space. As a consumer, think about the last time you bought something online. It’s probably from one of the big brands, such as Amazon or eBay, and not from an unknown store whose website is a far cry from the usual landing pages you visit daily. For newbies, here are three tips on how to create an online business presence.
Make a Professional Website
Think of your website as your virtual calling card, except you don’t have to go door to door to hand it out. Instead, anyone in the world can find it at any given time. They need to know you exist. One way to make sure your site pops up as one of the first results on search engines is to optimize it using proper keyword targeting and minimal page load times.
Get Active on Social Media
Although there has been a ton of controversy surrounding social media platforms, like Facebook and Twitter, these sites are still the most potent way to be seen by millions of leads and connect with potential customers and partners. Create an official page on Facebook or an account on Twitter and participate in group conversations, polls, and surveys. What’s even better about these sites is that they are entirely free to set up and use and require low maintenance.
Generate as Much Content as Humanly Possible
Some YouTube creators and Instagram influencers pop up more times on your searches than other professionals in their work line and their respective product/service niche. Why? One of the critical differentiators of visibility online is how much content that person/group has produced and how much viewer activity it has generated. The more blog posts, videos, trending comments, and any other type of content you produce, the more likely you’ll appear as a relevant result in user searches. That being said, always go for quality over quantity. Make sure the material you produce helps someone in some way.
Creating an online presence can happen overnight for some people, but it is more of an exception than the rule. Be patient and persistent in working on your website, social media pages, and content.